International Business (IB) is an innovative, flexible course that equips you for the real world of international business. You step right into this dynamic and fast-paced world, where no two days are the same. In the 1st year you receive a solid foundation in all the facets of international business. From the 2nd year you focus on one of four specialisations:
3. Marketing & Sales
4. Supply Chain Management
Throughout the course, you work on group projects and gain valuable international experience during your work placement and study abroad. What’s more, you can choose how long you want to study abroad: from 6 to 18 months. In the 4th year of your course, you work in a team of students on a project for a company. The final step is conducting research for an internationally oriented organisation: your graduation assignment.
As a finance expert, you operate at the company’s financial heart. Every day you are challenged to solve the puzzle of linking money, information, products and services in the most profitable way. It’s your job to develop and control procedures and systems so that decision-making is based on objective analysis and quantifiable information. At the same time, you have to keep the entire organisation in mind and balance the interests of all stakeholders. This requires a deep understanding of the human, cultural and non-financial aspects of a decision or transaction. Themes covered in this specialisation are international and corporate finance, accounting, risk management, external reporting and taxes, business communication and performance management.
Internationally operating companies have to continually adapt to keep up with the changes of today’s globalising world. They have to address the shift to E-business and the growing need for innovation and sustainability, for example. In the Management specialisation you learn how to support and advise businesses to tackle these changes. Themes covered are E-business, sustainability, change management, innovation, leadership, project management and new types of businesses. You also study either Dutch, German, French or Spanish and learn to communicate in this language for business purposes.
Marketing & Sales
The main themes covered in Marketing & Sales are entering new markets abroad, international account management, improving international sales, international marketing and E-commerce. In this specialisation you learn how a company can expand into the global marketplace by investigating crucial marketing and sales questions, such as: What do customers want? Which new markets are potentially interesting? What’s more, you need to be able to speak and write a foreign language apart from English. You can choose from German, French, Dutch or Spanish and you’ll learn how to use this language in a business environment.
Supply Chain Management
The supply chain covers the entire track: from raw materials, through production and distribution, into the hands of the customer, patient or client. As a supply chain manager, you’re constantly weighing three competing interests: the customer needs, the operational possibilities and the financial consequences. You know the possibilities and limitations of all three parameters, whether in-house or at your suppliers. Your job is to find a balance between these interests and devise the best possible solution to ensure products or services are at the right place at the right time. To do this, you have to understand customer service and marketing perspectives, as well as sourcing, production, distribution and finance.
In the 3rd year, you broaden your knowledge and international orientation by studying at a foreign university for a semester. Get a taste of university life in another country and strengthen your foreign language skills at the same time! HAN University of Applied Sciences has over 280 partner universities across the globe. What about studying in Australia, Spain, the USA, the UK, New Zealand or Mexico? You can choose from numerous universities that have interesting courses in the field of International Business.
Also, you get to experience business life first-hand during your work placement. Not only do you learn about business practices in your field of specialisation, but you also learn about your own performance in a professional situation. You further develop your communication skills and intercultural awareness, which will be vital if you are to succeed in an international environment. You can complete your work placement in the marketing, sales, finance or logistics departments of either commercial or public organisations. You might be sharing knowledge and soaking up experiences in the offices of Deloitte Consulting, KLM, BMW, or L’Oréal, to name but a few.
International Business prepares you for a global and dynamic career in the rapidly changing business environment. Attending meetings, writing reports, travelling, liaising with clients, analysing data, negotiating, networking: it’s all in a day’s work for IB graduates. Typically you can start in entry or middle-management positions in management, finance, supply chain management or marketing at international companies and innovative enterprises in all sectors. Later on you can progress to middle and senior management positions.
Our graduates get jobs as:
• Marketing Manager
• Business Consultant
• Financial Analyst
• Project Manager
• Supply Chain Manager
• Account Manager
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