Milano MI, Italy
Fashion Stylist is a professional who designs images for photographic shootings, videos, fashion films, fashion shows, editorial products connected with the type of communication desired. Such a professional identify the mood and work in close contact with artistic direction and photography, Directors and Fashion Designers. He/she waves a tale of style which is coherent, original and contemporary. This professional works in close contact with Creative Directors and Photographers, in order to create a coordinated style/image that, in addition to being coherent, can express an original perspective on contemporary trends or predict new ones. This professional can also design the staging and visual communication of Points of Purchase display and the product positioning. Morover, the Fashion Stylist coordinates the processes and the professionals connected with the planning and creation of an event designed to add value to the product and the brand. In recent years this profession has widened its range of competences; point where it now plays a fundamental role in the artistic direction of collections, integrated communication strategies, cool hunting and trend setting.
Fashion Stylist has the ability to build a wide framework of visual and aesthetic references for a brand and to interpret and analyse trends, the Fashion Stylist must have a deep knowledge of many different topics: from art history to fashion and dress, cinema and music, to the languages of video and photography. During the course students learn new research methods and a deep knowledge of the fashion system in its historical, cultural, sociological and technical aspects: they must be aware of the continuous changes occurring in the fashion trends of a specific market, so as to identify and design original definitions of “style” and the aesthetic scenarios of the future.
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